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Our Services

At Root + Rise, we offer thoughtful, affordable marketing and operational support designed specifically for small to mid-size businesses, startups, and purpose-driven brands. Our services are built to meet you where you are, whether you're just starting out or scaling with intention. By combining strategic marketing, system design, and human-centered thinking, we help you grow sustainably and confidently. Every solution we offer is rooted in clarity, empathy, and real-world results. Always built with people in mind, not just platforms.

Digital Marketing Strategy

We create clear, actionable marketing strategies using brand audits, funnel mapping, audience research, and multi-channel planning. Each strategy is built to align with your goals and deliver results you can measure and grow from.

If your problem is:

 

  • You’ve been winging your marketing without a real plan

  • You’re unsure which platform to focus on with a small budget

  • Your audience isn’t engaging and you don’t know why
     

Root + Rise can:
 

  • Build a simple, focused strategy that matches your capacity

  • Prioritize the right channels for your goals and budget

  • Help you clarify your message and attract the right people

Systems & Documentation

Scalable systems help businesses stay organized and efficient. We build custom SOPs, templates, onboarding flows, and launch playbooks to bring structure to your operations and set you up for long-term growth.
 
If your problem is:

 

  • You’re repeating the same tasks without a clear process

  • Your team (or future team) doesn’t know what steps to follow

  • You lose time chasing emails, links, or checklists
     

Root + Rise can:
 

  • Create repeatable workflows to save you time and stress

  • Build templates and docs that make delegation easy

  • Set up simple systems that grow with your business

Landing Page Design & Optimization

Your landing page should turn attention into action. We design and build high-performing landing pages using Webflow, Framer, or no-code platforms. Each page includes compelling copy, strategic layout, SEO structure, and testing options to optimize for results.
 
If your problem is:

 

  • You don’t have a website or your current one doesn’t convert

  • You’ve built your page with a template, but it’s not working

  • You don’t know how to present your offer clearly
     

Root + Rise can:
 

  • Build a page that’s easy to understand and focused on action

  • Design a clean, conversion-friendly layout

  • Write persuasive copy that connects and converts

Digital Marketing Consultations

Not sure where to begin or how to move forward? Our one-on-one consultations help you get unstuck. We review your current approach, uncover areas of opportunity, and give you clear next steps tailored to your business goals.
 

If your problem is:
 

  • You’re overwhelmed with options and need help focusing

  • You’ve done DIY marketing but aren’t seeing traction

  • You want advice from someone who understands small businesses
     

Root + Rise can:
 

  • Offer clarity on what to focus on now versus later

  • Give you practical, affordable ideas you can implement

  • Provide guidance rooted in experience and empathy

Brand Identity & Positioning

Your brand should communicate your mission with clarity and consistency. We help define your voice, visuals, and market positioning through brand guidelines, audience segmentation, and storytelling that resonates with the people you serve.
 
If your problem is:

 

  • You pieced together a logo and now you’re stuck

  • Your branding doesn’t reflect the quality of your work

  • You struggle to explain what makes your business different
     

Root + Rise can:
 

  • Create a cohesive brand identity that feels professional and true to you

  • Define your voice so you feel confident talking about your business

  • Develop a clear position that sets you apart from the competition

Onboarding & Client Experience

A professional client experience begins with thoughtful onboarding. We design and automate your processes to ensure new clients feel welcomed, informed, and supported from day one.
 
If your problem is:

 

  • You're manually onboarding each client with scattered info

  • Clients are confused about what happens after they pay you

  • You want to look more professional but don’t know where to start
     

Root + Rise can:
 

  • Design a smooth, automated onboarding experience

  • Help you set clear expectations with branded materials

  • Save you hours with repeatable, polished systems

Paid Advertising Campaigns

We manage advertising across platforms like Meta, Google, YouTube, and LinkedIn. Services include campaign strategy, ad creative, testing, performance tracking, and funnel integration to ensure every dollar spent works toward your growth.
 
If your problem is:

 

  • You’ve run ads before but didn’t see results

  • You don’t know how much to spend or where to start

  • You’re worried about wasting money on the wrong audience
     

Root + Rise can:
 

  • Create ads that fit your budget and reach the right people

  • Set up campaigns that are trackable and strategic

  • Optimize your ad spend so you get the most out of every dollar
     

Self-Branding & Personal Marketing

Your personal brand deserves the same attention as your business. We offer resume redesigns, LinkedIn profile enhancements, and self-branding support to help you showcase your skills and present your value with confidence.
 

If your problem is:
 

  • You’re starting a new chapter and your resume doesn’t reflect your growth

  • Your LinkedIn profile feels outdated or incomplete

  • You want to present yourself professionally but don’t know how
     

Root + Rise can:
 

  • Refresh your resume and online presence with a clean, strategic design

  • Highlight your strengths and values in a way that feels authentic

  • Help you stand out in a crowded market or job search

For Small and Growing Businesses
 

Root + Rise exists to support businesses that are just getting started or ready to grow with intention. Our services are built for small to mid-size brands, independent founders, and mission-led startups. Marketing should be accessible, affordable, and strategic from day one. If you’re navigating this for the first time, we’ll walk you through it with care, clarity, and tools that help you grow with purpose.

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